04:40
Cosmo
“Indians are very racist. It’s deeply ingrained. But there is so much pressure by peer groups, magazines, billboards and TV adverts that perpetuate this idea that fair is the ideal.
They always say to me: ‘Don’t worry, we will lighten you, we’re really good at it,’ as a reassurance. It’s perpetuating a stereotype that only fair-skinned women can be educated and successful.
I want people to be comfortable in their own skin and realize that there is more to life than skin colour.
Shah Rukh Khan is saying that to be successful you have to be fair. Don’t these people have any kind of conscience? You can’t be naive; you know what kind of impact you have and yet you send out the message that says: ‘Forget about working hard, it’s about skin colour.”
- Nandita Das
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